1N / 0UT








change of direction.. .

Community management.. .

"...there is no "consumer" anymore. We are in the age of peer to peer power over all other forms of messaging."
- Tara Hunt [Pinko Marketing]
, 2005.

Producer to producer. There are no passive parties in this new world. No longer is word of mouth merely a powerful tool, it is quickly becoming the only trusted source of information. The internet, mobile and other advanced forms of communication are allowing communities to form and gain power more quickly than ever.

It is time that we not only listen to the community voice, but we pave the way and reward those voices for existing.. .

The beauty of the Web is that its techno-social infrastructure has been built not on those who hold MBAs or PhDs but, rather, it lives on the merit that any individual who enters its realm brings. In a meritocracy, the idea is that the harder a person works, the more an individual participates and shares, the more merit the individual achieves and can use to his - or her - empowerment.

Is creativity manageable?

"See beyond the obvious. End territorial battles. Eliminate endless meetings. Develop solutions faster." - Edward de Bono.

A creative person wants to be a know-it-all. He wants to know about all kinds of things—ancient history, nineteenth century mathematics, current manufacturing techniques, hog futures. Because he never knows when these ideas might come together to form a new idea. It may happen six minutes later, or six months, or six years. But he has faith that it will happen.

In other words, what you learn outside of your niche may well be more important than your substantive expertise. Read everything you can across diverse topic areas, and live life to the fullest for inspiration at every turn. It doesn't matter how many degrees or cars or homes you have. If you don't feel like you're growing, even if millions of people love you, you've got nothing. You've got nothing. You are going to be unfulfilled. You're either growing or dying—there's no in-between.

Even Michelangelo believed that “the best of artists has no conception that the marble alone does not contain within itself.”

Edward de Bono's '6 Thinking Hats'.

Seen by many as a leading authority on creative thinking, innovation- & thinking as a skill, nominated for the 'Nobel Prize - Economics' in 2005, writer of 62 boeken, translated 37 languages & invited to lecture in 54 countries. His book '6 Thinking Hats' teaches us to channel creatvity, one channel at a time, eg:

yellow hat Values & benefits: logical positives.
black hatDifficulties: potential problems, pitfalls.
red hatInstinct: gut feelings, intuition.

Learn to embrace the necessary components of effective innovation: focus, planning, idea generation, evaluation, design and project implementation. The key is taking charge of thinking energy, and directing it in one direction at a time. The convenience of a common language speeds up the process and taps into the individual uniqueness that each person brings to the challenge - the key to innovative solutions.

"Those who profess to favor freedom, yet depreciate agitation, are men who want crops without plowing up the ground. They want rain without thunder and lightning. They want the ocean without the awful roar of its many waters. This struggle may be a moral one; or it may be a physical one; or it may be both moral and physical; but it must be a struggle. Power concedes nothing without a demand. It never did and it never will."
- Frederick Douglass, (Letter to an associate, 1849).